Funny, something I just posted on my blog (at
Business confidence?? Mark Lister Coaching) kind of ties in with this.
I was thinking about how often we hear the phrase "We need to see a return of business confidence." I was wondering exactly what that means - I'm not quite comfortable with it.
I concluded that for me, confidence is something you have in
yourself, whereas what you have in other people and the wider world is
trust. So there's an alternative to waiting for business confidence to start ringing the phone: cultivate confidence and trust.
Confidence is about knowing you're good at something. On that score, remember you're at least as good at what you do now as you were before the credit crunch. Probably better. It's good to remind yourself of that.
That leaves building trust. That's about connecting with customers. We need to be out there doing that more than ever. OK, not news, but I think it helps if one keeps that specific focus on building trust in mind when networking and marketing.
There's plenty of businesses that cut back on the trust-building measures at times like these - that leaves openings for the rest of us. Also, perhaps this is one of the ways we small businesses have an advantage - the trusty wee guy, versus the profligate big companies who waste money on flash offices etc and charge accordingly.
So here's your challenge! Do something each day to build a little more trust in your business.