World Renowned marketing guru coming to Scotland

[BIG]

One of the world’s most influential voices in the global sales and marketing industry will conduct a seminar at Glasgow’s Marriot hotel in September.

It is the first time the former BBC journalist Ardi Kolah has headlined a talk in Scotland and, with his London seminars selling out in just 24 hours, tickets for the Glasgow event are expected to go fast.

The seminar on September 24th launches a new series of events for managing directors and corporate leaders to be put on by the Glasgow Chamber of Commerce over the next twelve months.

Stuart Patrick, Chief Executive at the Chamber of Commerce said, “We aim to provide support to Glasgow’s thriving commercial sector in every way possible. To have secured someone with Ardi’s knowledge and experience to headline a seminar in the city is a fantastic opportunity for the business community and a great coup for Glasgow.”

Scheduled to start at 9.30am, the seminar will run until 4.30pm with Ardi covering a full range of marketing topics with the aim of providing each individual with a clear personal action plan.

Following the seminar, Ardi will be available until 6.30pm to discuss individual issues with attendees on a one to one basis.

Ardi, who in 2003 was ranked one of the top 50 gurus in the world by the Chartered Institute of Marketing, has worked extensively with small-medium sized businesses across a wide range of industry sectors to achieve significant results from their sales and marketing activities. He is also a successful author with a series of best-selling books including Essential Law for Marketers.

The event will take place at 9.30am on Thursday 24th September at Glasgow’s Marriott Hotel. Tickets are priced at £149 (for Glasgow Chamber of Commerce members) and £249 (for non-members) with lunch and morning and afternoon coffee provided. For more information and to book your place call 0141 572 9164.

[DickW]

Never heard of him....

[TFGtv.com]

Originally Posted by DickW

Never heard of him....

Och away.... 'course ye have!

Sauchihall St used to be hoachin wi fellas in saffron anoraks and sandals ringin' bells and chantin his name...


I wish the BBC would be more careful what it does with its failed radio presenters...

[iainswanston]

Yes Matt - Ardi Kolah's brother Koka was always out on the town.

[iainswanston]

Ardi's CV tells us he worked for the BBC, Anderson Consulting etc and that he helped set the standards for the Marketing Sales Standards Setting Board.

Sales is not marketing and marketing is not sales. I hope none of you would consider taking advice from me on accountancy or website design or widget making as I have never done either and know nothing about them. It doesn't appear to me that Mr Kolah has ever been at the coal face and furthermore has never worked for or ran an SME. The promo material has no details, specifics or testimonials.

I think I will pass.

[TFGtv.com]

Originally Posted by iainswanston

Ardi's CV tells us he worked for the BBC, Anderson Consulting etc and that he helped set the standards for the Marketing Sales Standards Setting Board.

Sales is not marketing and marketing is not sales. I hope none of you would consider taking advice from me on accountancy or website design or widget making as I have never done either and know nothing about them. It doesn't appear to me that Mr Kolah has ever been at the coal face and furthermore has never worked for or ran an SME. The promo material has no details, specifics or testimonials.

I think I will pass.

Well you know me; I'm a cynical auld git at the best of times, and generally do rail against glibilization in business. Too many 'evangelists' with their various 'ways', 'truths' and 'lights'...

There's no doubting Ardi's level of learning and expertise in business law and in fact I'd highly recommend his book "Essential Law for Marketers". But I'll be honest in saying that I personally struggle with the concept of him as a journalist. And my opinion of him in that respect is that he was rather unimpressive in that role. Strikes me that if Ardi is anything, it is just a self-promoter....

As a former-ITV man myself I have perhaps a jaded view of things at the Beeb. But in some quarters there's far too much of a 'jack of all trades' culture coupled to an alive-and-well 'old boy' network. There are ex-BBC people (Sara Edwards for instance) who I hold in very high regard. But then she's never tried to 'blag' her way into fields that she's no real knowledge of...

I suppose he could aye argue he IS an SME But frankly these guys are to business what 'Boyzone' is to serious Rock Music....

And can I point out that this 'world renowned' marketing Guru doesn't even merit his own Wikipedia Page? Most of the info you'll get on him comes from his agent!