How Can I Promote This?

Pathfinder · #1 (**permalink**) 08-10-08, 08:33

Hi

We launched our new software called Imonggo, a FREE web based P.O.S. Software. Currently, i have sponsored links in Google. How can i promote this aside from Google ads? Thanks

Imonggo.com - The Easiest POS on earth, Where Everyone Can Sell

Kasumi · #2 (**permalink**) 09-10-08, 17:41

From an SEO point of view I would try and match your Meta Data with your web copy to boost relevancy.

From a promotions point of view what about using social media marketing to create some interest, you have a eye catching logo which would work in your favour in generating brand awareness.

Pathfinder · #3 (**permalink**) 15-10-08, 09:24

Thank you Kasumi. What do you think is the best market positioning for this product?

www.imonggo.com

Kasumi · #4 (**permalink**) 15-10-08, 11:00

From looking at Imonggo your colours, content and overall marketing suggests to me that your target market is likely to be new start online businesses, so there is huge scope for a variety of online marketing strategies available to create brand awareness, visibility and ultimately drive relevant traffic to your web site.

As I mentioned already you have a strong logo, and slogan which would work well for online promotion.

TFGtv.com · #5 (**permalink**) 17-10-08, 08:08

Quote:

Originally Posted by Kasumi

As I mentioned already you have a strong logo, and slogan which would work well for online promotion.

The logo's cool, "everyone can sell" strapline's good.... BUT.....

"Your Online POS"

"The Easiest POS on earth"

Is there a copy writer in the house??

As I mentioned before you need to be VERY careful about how you use the acronym 'POS'. We for instance produce (among other things of course) 'Point of Sale Videos' or Videos for use at P.O.S. ...... We would never construct copy that implied anything was a P.O.S.

Drawing visitors to your website is one thing. Accidentally creating a mini-viral for all the wrong reasons is another....

Kasumi · #6 (**permalink**) 17-10-08, 09:03

Quote:

Originally Posted by TFGtv.com

"Your Online POS"

"The Easiest POS on earth"

Is there a copy writer in the house??

As I mentioned before you need to be VERY careful about how you use the acronym 'POS'. We for instance produce (among other things of course) 'Point of Sale Videos' or Videos for use at P.O.S. ...... We would never construct copy that implied anything was a P.O.S.

Drawing visitors to your website is one thing. Accidentally creating a mini-viral for all the wrong reasons is another....

Matt
You make some very good points re POS and certainly something that should be taken on board