Re: Testing Google Adsense
Barry, you're so right to do that. I've used Adsense, and still do, but I think people are immune to them, just like they are to advertising in general.
I have ads on a news site and a charity site, but neither will make me rich. I believe that despite using a PPC model, these ads are far more effective as brand awareness tools.
Let's take Vodafone for example, they have been running flash ads for years, I've seen them here, I've seen them there, and despite being a big Vodafone fan, I have never clicked on one.
Of course, Vodafone probably only pay on clicks, so they're laughing.
It obviously works for Google on a grand scale, but I think even the ads from tradedoubler etc are a better solution as you can pick which ads are served. But their site is difficult to use and you have to jump through hoops to get the ads you want.
Local (or niche in your case) have always been difficult to sell because, despite being measureable, punters don't trust them and they is still confusion over sizing, positioning and terminology.
But I think that is about to change. I think we will see a phase where buyers will respond to relevancy rather than context. Whether the PPC (pay-per-click) model turns to a CPM (cost per mille) model remains to be seen.
How much are your ads by the way?
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