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Old 28-07-08, 17:45   #1 (permalink)
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Default Tips on weathering the storm

I thought I'd kick off a thread that we can share tip on weathering market down turns or seeing niche markets in a down turn that can provide long term growth possibilities.

My first offering

With so many businesses failing (it's nothing new I know) there are opportunities to acquire the clientele of these businesses through careful research of the market. Picking over a client base that has lost a provider is one way to increase business.
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Old 28-07-08, 23:43   #2 (permalink)
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Default Re: Tips on weathering the storm

Storm? What storm?? It's always unfortunate when a business fails. And of course 'being there' for the clients is important. But anything that might seem to undermine general confidence... such as being seen as set to pick over the bodies of fallen comrades is, surely, counter productive?

I take the view that really there is no storm... Just a bit of hot air blowing in from the south.
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Old 29-08-08, 17:36   #3 (permalink)
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Default Re: Tips on weathering the storm

I 110% agree with Matt on this....

It's all to do with what you perceive....if you think there is storm, you focus will be on dealing with that. Rather what people should say to change their mindsets is....hey great, here is an opportunity to make things even better than they were before!!! And you mind will direct to push on through, when times seem tough.

So do you want some sunglasses?
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Old 29-08-08, 22:04   #4 (permalink)
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Default Re: Tips on weathering the storm

Well I have to say we have definitely found a niche that's weathering the downturn.
There is an argument that says environmental considerations will be forgotten when times are tough - but that's only if they are a lot more expensive. The tide is well and truly turning on plastic bags and next year, taxation will be coming in, if only to bolster the Govt's coffers.
And more and more businesses are waking up to the fact that you can be seen to be green and have your customers wandering around doing your advertising for you -the supermarkets of course have been doing this for ever. How many of you use a Tesco or M&S bag for life when you could be advertising your own Company/School/charity etc.

Can't compare to last year as the business is too young, but enquiries just keep picking up. Biggest concern is that we get overwhelmed.

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