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Old 30-06-09, 20:22   #3 (permalink)
PennyPR
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Default Re: Free Print Franchise?

I'm sort of with Matt on this - in that a loose network is a reputation risk and no reputation = no business.
But if you are using well-established designers, print managers and web designers, why would they want a print franchise? You are effectively paying them to feed your presses. That ain't a franchise, that's just a commission deal.
Reputable print buyers and designers will have established relationships with local printers they can trust to produce the quality their reputation stands on. Good local printers may be offering the same sort of commission - or even more - without a complicated franchise tie-up. In fact, I don't see any of the normal accoutrements of a franchise here. Someone going to a bank for a franchise loan needs to show there's a replicated stand-alone business model proven over 3 years with figures to satisfy the lenders that would be putting up the franchise fee.
And where's the manuals, corporate identity and ongoing sales of supplies to create additional revenue stream?
These design businesses already have their own identity, business processes and preferred suppliers and may not want to run a printing franchise.
What will stand out from your offer to make them buy into your business?
It seems price is the one USP you're banking on, but print is all about trust in the eye and judgement of the guys in charge of the presses as the inking varies so much according to temperature, humidity and moisture content of the paper and porosity. Paper choice is down to touch, feel, and the way that ink lies on the surface. They'll already have their own paper samples and favoured suppliers. We're still sitting here with a plan chest full of the stuff from our corporate newsletter and magazine print production days. That's all gone online now which is good for the trees and the planet although there's nothing like the smell and feel of a well crafted print job.
Plus paper & ink is heavy/expensive to shift around the country so distribution can become an issue unless it's a big job and you can handle the fulfilment from disc to labelled polylope and postage? But there's still the reputation and trust issues, plus the motivation to feed your press and not one locally.
And if you're paying weekly commission, what happens with bad debts?
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Last edited by PennyPR; 30-06-09 at 20:23.
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